OUR DNA
We come from Eastern countries, where brands that reflect our values and heritage are rare. It was this observation that inspired us to create our own clothing line, a brand that celebrates our traditions while expressing our passion for fashion. This is how RAJA was born.
Our dream is to reach out not only to the Balkans, but also to the rest of the world, because what is life without these intense human connections? To translate this spirit into our creations, we've come up with designs where streetwear meets elegance, with subtle but strong touches that highlight the word "RAJA".
Why did we choose the name RAJA? Because "RAJA" means "friend like a brother". It's a powerful word that evokes deep bonds, those that unite us in loyalty, trust and sharing. These relationships, essential in our lives, are the source of our inspiration.
We invite you to explore our first collection and discover the pieces that resonate with your own style. While you find your place in our world, we'll keep working, creating wearable works of art for you...